Applying the Science of Behavior Change: Considerations for Engaging the “Unengageable”

Recorded: Thursday, September 12, 2024

Health plans and other entities are challenged with engaging the highest-risk, hardest-to-reach members in the population—often deemed “unengageable.” However, by successfully connecting with this member cohort, they can drive adherence with medications and healthy behaviors for improved health outcomes, reduced medical spending and better performance on government-sponsored pay-for-performance programs (like the CMS Star Ratings).  

To design and implement successful engagement strategies, health plans and employer groups can model their solutions after scientifically proven behavior change techniques. This science-backed alignment helps drive adherence in groups facing chronic conditions such as heart disease, diabetes and more.  

Join our upcoming webinar to learn more about: 

• Understanding the challenges of “unengageable” populations 

• Applying proven science-based behavior-change techniques (including success stories) 

• Steps to get started with a more scientific approach to member engagement