Medicare members with high-risk health issues, a greater number of social determinants of health (SDOH) barriers and an inconsistent history of responding to attempted clinical outreach are often categorized by plans as “unengageable”. However, it’s this cohort of the member population that represents an opportunity for MA plans to make gains with their financial and clinical goals, including improving their Star Ratings.
With the right techniques, plans can connect with and engage this challenging set of members, for improved medication adherence, health outcomes and member experience.
Learn more when you check out our latest white paper, including a case study that demonstrates success with a behavior science–based approach.